The Economist: Brands and BrandingAlthough the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not for profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision. Divided into three parts and

'Sharing my story is important

Football is about so many things: memory

the Teach Yourself computing series cuts through the 'technobabble'

The author approaches the subject in a highly accessible way

Guerrilla Marketing has run trainings and seminars and produced a series of books which has sold around the world

and experience the joy

Activities include cool fill-in stories

dark cellars they are acquiring new tastes

prompting her to retreat in anger

WHY GOD HATES RELIGION will give readers an empowering understanding of the true values of Christianity and beliefs that transform church-going into a full

divine healers known to 'cure the incurable'

The Adventures of Pinocchio by Carlo Collodi tells the story of a mischievous wooden puppet with a habit of lying