(July Promo)Sony Alpha a7 IV Mirrorless Digital CameraDescription An all arounder that pushes beyond basic, the Sony Alpha a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators. The newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick shooting up to

Built-In Electronic (OLED)

covers the full area of the rectangular image sensor

3MP sensor is also capable of 4K video and 4K time-lapse recording

8 maximum aperture for working in low-light and creating images with shallow depth of field

In addition to careful control of spherical aberration at the design stage

users will benefit from advanced High Frame Rate shooting and super slow motion

Use the extension as a selfie stick

Color bleeding is effectively suppressed

the RF 600mm f/4L IS USM Lens from Canon offers professional and advanced photographers the excellent image quality of a Canon L-series lens

The fast f/1

When used along with an Anchor Link

allows for bounce or shoot-through uses